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Author: Darshi Mankad

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In present scenario, the goodwill attached to the brands is a vital guiding factor for the consumers to decide on the purchase of the brand products. The role of trademarks in the modern society is dynamic and also the creativity which goes into the development of brands is substantial. There is a basic difference between Trademark and Brand, as it is rightly portrayed ‘All Brands cannot be a Trademark while all trademarks can certainly be a Brand’. Although the company’s...

Law and technology go hand in hand, apparently when a new technology is developed the law ensures the protection of it. One can surely connote both having an asymptotic relationship. Blockchain-AI convergence is inevitable. Blockchain validates secure storage and sharing of data whilst, AI can analyze and generate insights from data to generate value. In this digital age, replicating a digital photograph or copying content from the internet is easy, but working out whether or not a digital content/photo is the original or...

In revolutionary era, Artificial Intelligence (AI) has moved out of the box of research labs and into the real world. From the time when developments in technology came slowly having larger gaps in between, now such evolutions take place on a daily note. During the last decades there were no swingeing changes in product purchasing process or brand recommendations, all remained almost static, but the emergence of technologies like Artificial Intelligence, Internet of Things (IoT), Blockchain, Data Analytics etc. have...