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Innovations continue to grow worldwide with the ongoing sparks of technology giving rise to more and better uses of creativity and human intellect resulting in developments in almost every known field of work. Be it science, medicine, machinery, agriculture or even a tool of luxury, mankind has seen advancement in every field followed by the exclusive ownership of the subject matter in the form of Intellectual Property Rights. With the rising importance of ideas over products, the need for protection has...

In present scenario, the goodwill attached to the brands is a vital guiding factor for the consumers to decide on the purchase of the brand products. The role of trademarks in the modern society is dynamic and also the creativity which goes into the development of brands is substantial. There is a basic difference between Trademark and Brand, as it is rightly portrayed ‘All Brands cannot be a Trademark while all trademarks can certainly be a Brand’. Although the company’s...

N95, Where N stands for “not resistant to oil” and a capability of filtering out 95% airborne particles, a term and technology we know was adopted and invented in 1970s when Sara Little Turnball invented this phenomena and which was introduced in the market by the giant company 3M, but this know-how came into such vast use and on tip of every human being, only in 2020 during this Covid-19 Pandemic period. In this Blog, I will be discussing about...