IP Strategy and Management in a Corporate Environment
In today’s time, Intellectual property has become an indispensable asset especially when companies are looking to maximize their profits and growth. Patents, trademarks, designs or copyright must be valued at par with any other ‘real’ property that a company or individual owns. It is safe to say that investing in Intellectual Property is like investing in any other property that an organization owns because: (a) It is a valuable asset; AND (b) An organization can exploit it in a manner...
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