In an era where branding is at the heart of every business strategy, the name you choose to represent your company or institution and carries not only emotional and reputational value but also significant legal weight. While creativity and marketing are crucial, overlooking the legal implications of a chosen brand name can lead to costly… Continue reading When Brands Collide – ‘Lessons in Trademark Adoption and the Importance of IP Vigilance’
When Brands Collide – ‘Lessons in Trademark Adoption and the Importance of IP Vigilance’