Author: Darshi Mankad

When Digital Culture Meets Trademark Law In the age of digital branding—where visibility is shaped by algorithms and attention spans are measured in seconds—hashtags have evolved far beyond their origins as simple indexing tools. What began as a way to categorize content has become a core element of brand identity, advertising strategy, and consumer engagement. Today, every… Continue reading Turning Hashtags Into Assets: The Legal Side Of Social Media Branding

In the high-stakes arena of innovation, patent disputes are more than legal scuffles, they are strategic battles that shape India’s intellectual property landscape. When someone is accused of infringing on a patent, it has a few options to fight back. Two key remedies under the Patents Act, 1970, are filing a revocation petition and a counterclaim for revocation in an infringement suit. Though these remedies may appear similar,… Continue reading Graphing a Fragrance: How India Opened the Door to Smell Trademarks

In an era where branding is at the heart of every business strategy, the name you choose to represent your company or institution and carries not only emotional and reputational value but also significant legal weight. While creativity and marketing are crucial, overlooking the legal implications of a chosen brand name can lead to costly… Continue reading When Brands Collide – ‘Lessons in Trademark Adoption and the Importance of IP Vigilance’

In a surprising turn of events, the aviation industry has collided with the automotive sector, sparking a high-stakes legal battle over the use of the ‘6E’ trademark. IndiGo Airlines, a prominent player in Indian aviation, has initiated legal proceedings against Mahindra Electric, the electric vehicle division of the Mahindra Group, over the latter’s use of… Continue reading 6E vs. 6e: IndiGo Takes Off Against Mahindra

TWITTER’S EX-LOGO TO ‘X’: FROM THE PERSPECTIVE OF INDIAN TRADEMARKS LAW In recent years, the world has witnessed a fascinating and rapidly changing landscape of brands and trademarks. From multinational corporations to individual celebrities, trademark registration has become a crucial aspect of protecting one’s identity and Intellectual Property. Recently, the world witnessed a significant event… Continue reading Twitter’s Ex-Logo To ‘X’: From The Perspective Of Indian Trademarks Law

GLAXOSMITHKLINE PHARMACEUTICALS LTD. VS. HORIZON BIOCEUTICALS PVT. LTD & ANR. In the Highcourt of Delhi at New Delhi Pronounced on: 10th April, 2023 The use of the article ”the”, in Section 17(2)(b) of the TradeMarks Act, 1999 is, in our opinion, significant. There is a clear difference between the expressions “common to trade” and “common… Continue reading GlaxoSmithKline Pharmaceuticals Ltd. Vs. Horizon Bioceuticals Pvt. Ltd & Anr.

TRADEMARK AND GST: ‘Clearing the Air’ In present scenario, the goodwill attached to the brands is a vital guiding factor for the consumers to decide on the purchase of the brand products. The role of trademarks in the modern society is dynamic and also the creativity which goes into the development of brands is substantial.… Continue reading TRADEMARK AND GST: ‘Clearing the Air’