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Author: Arushi Maheshwari

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Creation of Intellectual Property and maximizing its value have become vital for survival and success of businesses today. Though the derivation of benefits of such value can be done in multiple ways, Licensing of Intellectual Property has emerged as a very effective means for commercialization of Intellectual Property assets. IP licensing not only favors the IP owners but also is advantageous to those who wish to acquire latest and required technology/ established trade mark without investing huge amounts into research,...

The breakout of Covid-19 has brought down strange times upon the Intellectual Property Field. On one hand some major pharmaceutical giants have let go of their exclusive patent rights over a certain drug, on other there has been a rise in innovation and race to first develop and protect the cure of Novel Corona Virus. There has also been ascending inclination towards natural and Ayurved prescribed immunity-boosting techniques which have led people to an increased exploration of their kitchen gardens...

In the recent news, Hindustan Uniliver has taken a massive step towards rebranding of its popular ‘FAIR & LOVELY’ range by dropping the word FAIR from the same. Though the step is being seen in light of the recent global public outrage against racism due to death of George Floyd, the decision towards rebranding is not sudden as the Company also in the year 2019, stopped usage of words such as ‘fair/fairness’, white/whitening and removed before-and-after impressions and shade guides...